The Self-Employed Life with Jeffrey Shaw: Being Inclusive as a Small Business Owner

Dr. Cox breaks down the difference between diversity and inclusion, and how inclusion is particularly relevant to small businesses and the self-employed. As Dr. Cox says, all of us can be more inclusive than we currently are. We discuss how inclusion and respect can impact many of our daily business activities (for example, even in things such as decisions about how and to whom we offer discounts). Dr. Cox also offers practical insights and solutions for increasing inclusion, such as looking for things we have in common with others who are different from us, and how having a “comfort goal” can help us be more inclusive more easily.